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"In the midst of the real estate boom in 1923, Harry Chandler, publisher of the Los Angeles Times, who has already grabbed acres of desert land, is sensing a similar opportunity in the Hills. He has teamed up with movie director Mack Sennett, who will oversee the investment company to develop the land.
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To tune everyone else into the same signal that they are picking up, Chandler has erected letters, each standing 50 feet tall. The HOLLYWOODLAND is spelling out an invitation to up-and-comers and wishful thinkers alike that is hard to ignore. To enhance the effect, the sign is lit by 4,000 light bulbs. In a nearby cabin is a full time maintenance man whose sole job is to change them."
www.hollywoodsign.org
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